After the backlash surrounding Johansson’s role in the film, producers reportedly attempted to quell the controversy with an old standby Hollywood uses to fix a lot of problems: CGI.
According to multiple independent sources close to the project, Paramount and DreamWorks commissioned visual effects tests that would’ve altered Scarlett Johansson in post-production to “shift her ethnicity” and make the Caucasian actress appear more Asian in the film.
Feminism once again proves that it is racist since the 19th century first wave days
Fast forward, it’s 2013: Watson wraps up her role with the brand by starring in the ‘Blanc Expert’ campaign.
So why are we telling you this as we all sit here in 2016? Well, the ad is currently facing backlash, three years after the fact (proving anything is possible on the Internet).
In an article entitled “Perfect Whiteness: The Code Switching Of European Cosmetic Companies” for Gal-Dem, writer Naomi Mabita shared a picture of Emma from the campaign. The story, focused on taking a stand against skin lightening, writes how many ad campaigns relate “whiteness” to “facial perfection.”
“Emma Watson, forever paraded in the media as a white feminist icon, is the face of Lancôme’s ‘Blanc Expert’ (Expert White) which contains disruptive ingredients intended to whiten the skin,” she writes. “Non-white women already have complexes about dark skin rooted in colonialism, racism and/or classism. They are exacerbated by these multimillion $ £ € campaigns designed to make us feel like our skin is a problem that we can pay for them to solve.”
So now everyone is asking: did Emma Watson really front a skin whitening campaign?
It appears the focus of the Blanc Expert Melanolyser Spot Eraser product is to dissolves dark spots. According to Lancôme’s Hong Kong website, the “intense whitening spot eraser” is, “empowered with the unique M.E.L. mechanism, the advanced formula targets, captures and dissolves dark spots, continuously prevents, control and dissolves even stubborn spot.”
As pointed out by The Independent, Lancôme describe the range as, “The next generation dark spot correctors from the No.1 whitening brand in Asia.”
In face of criticism, Luke Windsor, a spokesperson for Watson, told HuffPost Canada Style, “Many artists often have limited control of how their image is used once an endorsement contract is signed. I cannot comment on my client’s previous contractual arrangements with Lancôme. However my client no longer participates in advertising beauty products, which do not always reflect the diverse beauty of all women.”
Lancôme gave the following statement to Refinery29 as their response: “Blanc Expert was created by Lancôme 20 years ago. It helps brighten, even skin tone, and provides a healthy-looking complexion. This kind of product, proposed by every brand, is an essential part of Asian women’s beauty routines.”
The skin whitening is growing, as pointed out by Refinery29. The Global Industry Analysts predicts the whitening industry will be worth some $20 billion by 2018 and many people are still jumping on board to develop products to suit lightening needs.
So we ask the question: was this the reason why Watson broke ties with Lancôme? A realization that the product she was endorsing didn’t reflect her ideals? We’ll have to sit back and ponder that one.
Black Lives Matter even when they are accused of sexual misconduct.
Elijah Bethel is telling his story of being wrongfully accused and swiftly jailed because he was mistaken for another black man who allegedly groped a female in her sleep at SUNY Buffalo State.
This despite the fact that irrefutable evidence was available that would have cleared his name, had campus police bothered to review it.
Did we mention he was in jail before his first day of college?
At 3:21 a.m. on August 28, 2015, campus police were called to Porter Hall where a young woman had been groped in her sleep. The attacker fled and dropped cigarettes and a lighter.
“She was sleeping, and it was very difficult for her to make an identification,” attorney Paul Michalek said.
She said it was a short, black man in black shorts.
Nineteen minutes later at 3:40 a.m., police see Bethel in black shorts with three friends on the other side of campus.
Bethel still had the receipt from the restaurant where he and his friends were eating during the groping. They let him go, but soon after went to his room and dragged him downstairs for the most biased lineup drill ever:
The alleged victim was brought down to make an identification. There was no police lineup; just Bethel sitting alone already in handcuffs. …
The victim said, ‘That’s him,’ and Bethel was immediately arrested on felony sex abuse charges.
Forget that they arrested Bethel based on being a black guy in shorts. The restaurant where Bethel claims he was eating has video cameras, and there was DNA on the cigarettes and lighter at the crime scene.
Of course, charges were dropped when Bethel’s DNA didn’t match the crime scene. (No word if police ever found a match, or whether the accuser invented the groping, or what race the accuser was.)
Here’s how campus police explained their racist policing:
Mr. Bethel’s arrest was based upon probable cause and the evidence at the time…Evidence was analyzed resulting in the dismissal of charges.
Bethel spent five days in jail and his reputation was ruined. The only school that would let him enroll after this racist incident was Plymouth State University in New Hampshire.
Buffalo State hasn’t apologized for its racist actions, Bethel told the news station.
If there’s one thing you take away from this story, it’s this: Buffalo State is racist.
Read the story. (There’s also video with Bethel, but the embed code doesn’t work.)
Is Lindsey Middlecamp, a Minneapolis lawyer and founder of Cards Against Harassment, a misogynist, misandrist, and racist? Well, to start with, she is a feminist. That should be enough evidence on its own to answer yes to the above questions. Feminism has a long history of prejudice against people based on race, sex, sexual orientation, gender, gender identity, etc. One doesn’t have to look very hard to find feminists berating, silencing or practicing bigotry any number of groups outside the affluent, white, female collective. But let’s dig a little further just to be sure. Let’s discover who Lindsey is. She’s a board member of Stop Street Harassment, an organization that claims to fight the abuse of women and oppressive behavior of men. Things like men telling women they are pretty. And men sitting comfortably on a subway or city bus.