In 2019, CBC-TV viewership fell below 4% for the first time ever as the public broadcaster struggled to keep Canadians tuned in.
New data released by the Canadian Radio-television and Telecommunications Commission (CRTC) shows that in the last year, CBC’s share of the television viewing audience fell by a whopping 25%.
The new data follows a trend of declining advertising revenues and viewership for the taxpayer funded broadcaster.
Recent financial statements show that in the second-quarter of this year, CBC-TV’s advertising revenue also fell by 19%.
According to CBC CEO Catherine Tait, the broadcaster has had to implement “contingency” plans to square the impact of the advertising losses with business expenses.
“We have implemented a financial contingency plan that includes reducing operating expenses, significantly postponing capital expenditures and managing programming expenses to offset expected revenue losses,” wrote CBC CEO Catherine Tait.
Less than 4% of Canadians watched CBC-TV in 2019: CRTC | True North (tnc.news)