Feminist Apparel CEO fires staff who confronted him about admitted sexual abuse

The male head of a feminist clothing company is under fire after firing nine employees who confronted him about his history of sexual abuse.

Alan Martofel founded Feminist Apparel in 2013 as a clothing company that featured feminist slogans on its wares and accessories. Its online shop boasts T-shirts that read “Cats Against Catcalls” and “Make America Kind Again.” A baby onesie features the message “she needed a hero so she became one.” Ariana Grande posed on Instagram in a Feminist Apparel sweatshirt with Malala Yousafzai’s face and the inscription “Fight Like a Girl.”

In a Facebook message that year, he shared his motivation for starting the business; his own indiscretions led him to a change of heart.

“I’ve grinded up on women on buses and concerts without their consent. I’ve made out with ‘the drunk chick’ at a party because it was easier. I’ve put a woman’s hand on my d–k while she was sleeping,” he wrote.