except for those in escort/sex trade business where hygiene is mandatory.
Four out of five women admit they don’t shower every day, and a third say they can go for three days without washing their body.
The personal hygiene of Britain’s fairer sex – or the lack thereof – has been laid bare in a survey of 2,021 women aged 18 to 50 for skincare range Flint + Flint.
It also found that almost two thirds can’t be bothered removing make-up before they go to bed, and one in eight own up to not brushing their teeth before they sleep.
When it comes to washing in the morning, only 21 per cent of females take the time to shower or have a bath every day, with 33 per cent admitting to leaving it as long as three days from wash to wash.
Sixty three per cent admit to not removing makeup before going to sleep after a night out, with 35 per cent of those citing time as the reason.
The fear of having to get up in the morning means they get straight into bed and don’t have time to waste washing off the night’s excess.
And a shocking one in three have gone as long as three days without washing or wiping their face or body at all.
Time constraints mean that despite knowing the importance of skin care and general hygiene, 57 per cent of UK women admit to opting for a quick freshen up with wipes before bed.
Despite this, of the 2,000 plus women surveyed, 92 per cent claim to understand the importance of a skin care regime and recognised that life-style factors such as lack of sleep (76 per cent) and dehydration (61 per cent) can impact on their skin.
Similarly 89 per cent said they would like to improve their body hygiene but blame evening and morning tiredness for their lack of showers or baths.
Flint + Flint owner Maxine Flint said: “I understand the appeal of a lie-in but skipping a morning wash is both anti-social for the people around us and unhealthy.
“We are talking about routines that literally take minutes out of your day. It’s true that today’s pace of life is fast but surely as a nation we haven’t become too busy to wash.
“We were alarmed to hear about the number of women not looking after their skin by following basic skin care regimes.
“It is so important to clean your face daily and moisturise to slow down the ageing process.”
“Furthermore, the majority of women know the importance of following a skin care routine but they still aren’t doing it.”
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