Juelz Santana is a rapper from Harlem. He was pretty big during the early/mid-2000’s, with two top 10 studio albums released in 2003 and 2005. His biggest individual hit was probably “The Whistle Song”, which made its way into an installment of “The Fast and the Furious” and got a lot of airtime in 05/06.
Juelz hasn’t been relevant musically in the better part of a decade. His most recent success was a feature in “Beamer, Benz, or Bentley” with Lloyd Banks, which you may have heard in a club somewhere once or twice.
This is Kimbella Vanderhee. Her resume is about what you’d expect it to be: urban booty mags, music videos, etc, etc. She was basically the type of girl who could make a living on a cock carousel filled with athletes and musicians with a few photoshoots taken here and there.
Now, I have to give Kimbella here some credit: there are a lot of pretty girls out there like her, but the actual “ballers” (athletes, rappers) they all want to get at are in extremely short supply. Kimbella actually managed to snag one by the name of Juelz Santana.
To put it all in written summary:
-Juelz becomes a big-time celebrity.
-Juelz begins to begins to, like most celebrities, attract beautiful women on the basis of two things: fame and money. These are women who are beautiful, and generally would be far out of Juelz’s league. The two things Juelz has over a woman like Kimbella that put him above her league are fame and money.
-Fame and money = leverage for the celebrity. Kimbella came into the relationship with looks alone; no fame and no money. He, on the other hand, had plenty of fame and lots of money.
Leverage = power in business and in relationships.
-Juelz leans on his fame and money while failing to apply any effective game, essentially simping away all of his leverage (s so many celebrity men do).
a. He puts her on reality TV, upping her financial status and her fame.
b. He knocks her up, increasing her financial security and her fame
-In short, Juelz legitimizes Kimbella and, in doing so, gives away both the fame and money leverages he had over her without cultivating any game to fall back on. Before him, she was just a pretty no-name booty model. Now, thanks to Juelz, she was a reality tv-star with her own brand and a famous baby-daddy to market to legions of curious social media watchers (further building her brand).
-With no leverage left for Juelz, Kimbella feels she has completed her “come-up”: Juelz hasn’t released any decent music in half a decade, while her brand was growing. As far as she was concerned, she was the bigger deal. She’d lived every come-up’s dream: latched on to a rich and famous man, built her own fame and wealth through him, and become “someone” (albeit a D-list “someone”, if that) in her own right, all while he declined.
-Kimbella thinks that perhaps it’s time to upgrade. Naturally, the relationship takes a turn for the worst as a result. Juelz hasn’t cultivated enough game to maintain attraction and keep control; Kimbella begins to assert her new authority.
-Juelz goes on twitter airing out some of the dirty laundry.
Her posts have gotten much more attention and support than his.
The conquest is complete. Juelz went from confident, rich, and famous hip-hop prince to just another simp getting publicly blasted by a booty model whose relevance was entirely a product of his efforts. He no longer commands any of her respect, and she can freely trash him publicly as a result.
There is a lesson in this for any man: leverage is key in all relationships. The romantic success that so many enviously watch famous men enjoy is a direct product of leverage: they have fame and money that many of the super-beautiful women they’re bedding do not have.
Hand that off to her as simps like Juelz are prone to do, and soon your former no-name booty model/video vixen/stripper/waitress will start to take you to task, and she’ll win. Why? Because you’ll no longer have the upper hand – you gave it away.
If you’re a man who was once in Juelz’s old position of power, what’s left after you lose your leverage? Just one thing: actual attraction. When she no longer feels drawn to your fame or your money (because she doesn’t need it), all that’s left to keep her around is your ability to inspire a genuine desire in her to be around you.
In short, all that you have at that point is game. The less financial and social leverage you wield, the more game you need.
Juelz Santana and many other rich, famous men (including just about all of those jariel has so expertly profiled in his series) have one thing in common: a complete failure to recognize the importance of game and prioritize it accordingly. Their fame and money is so effective in drawing women that they fail to sufficiently cultivate their ability to inspire a natural attraction in women – their cash and celebrity did that for them.
And this is all fine and well…until the cash and the celebrity go away. Then, unless you have game, you’ll be on the Juelz Santana pathway to simpery public shaming at the hands of irrelevant booty models.
Life is hard out there for a simp.